Why digital Loyalty Cards are indispensable
Loyalty programs are inevitable for all sorts of businesses these days. However, not every business is using them yet or is using them properly. I’ll mention a few dos and don’ts throughout this article and what a good loyalty program definitely should have.
“Physical cards? You’re not even reaching half of your potential.”
Many stores are still using card-based loyalty programs. Yes, those are still working, but they’re not as functional as their digital brothers. Maybe it’s because application-based loyalty cards are rather expensive to use in comparison to card-based programs.
- Ease of use – Card-free wallet
The ease of use is higher with mobile cards. No more overcrowded wallets with all types of different loyalty cards. You’re able to gather all your loyalty cards in one online wallet. That’s a relief for your customers because the card can’t be lost anymore. Another interesting fact is that the average person spends at least 2 hours a day on their phone. Every time they take their smartphone and see your (loyalty) app, they’ll be reminded of your store and brand.
- Motivational trigger to come back
Since customers gather points for each transaction at your store, shoppers are motivated to remain loyal to you. They’re not keen on going somewhere else because they don’t want to miss out on any points they’re saving for the bigger reward. If they shop somewhere else, the customers feel like they’ve left a chance to gain points for the reward. It’s the perfect tool to reward the customers who most deserve it. The Loyal ones.
- Data
An approach with digital loyalty cards is beneficial for every business. It facilizes, it motivates, and it personalizes. Another major benefit and maybe the most important advantage is that it gathers a lot of crucial data about your customers. You’re getting a lot more insights into the customers’ behavior. You’ve data about their last visit, their last purchases, and which promotional offers trigger their consumer behavior. With this valuable data, you get to know your clients better, you’re able to personalize your approach and improve the customer experience in the future.
- Personalized
With mobile loyalty cards, you easily reach your customers in a more personal way, which isn’t possible with card-based loyalty programs. You’re able to send the latest offers, real-time coupons. These are all very personal because you know what the customer likes. You’re able to send push messages. This is an interesting feature because you can address your customer directly with messages based on their interests. It’s ideal for mentioning the latest offers or sending a birthday message with a coupon implemented. It’s the way clients want to be treated these days.
Bottom line
The future of loyalty programs is mobile. Physical cards fall short in comparison with their digital versions. A mobile loyalty program has a lot more to offer than the common, physical ones. With mobile loyalty applications, you’re always at your customers’ smartphone, and you’re able to reach the customer through push notifications with personalized discounts. Above all, it’s the overload of valuable customer data that’s most appealing to make the switch. These insights should be the ground upon which you compose your future marketing initiatives. At least If you want your marketing gestures to succeed and increase the user experience.
If you want to try a digital loyalty program, you should give Coupontools a go! We’ve different types of digital loyalty cards, which all have different features.
Or create a trial account and design your own loyalty cards!
Any questions? Get in touch!
