Use Case: Phygital Marketing Case

Het Belang van Limburg, a newspaper brand in Belgium and part of the Mediahuis media company designed a Phygital marketing campaign. In this campaign, the newspaper organized a shopping weekend for both their newspaper app subscribers and the physical newspaper subscribers.  
 

Within this shopping weekend campaign by Het Belang van Limburg the mobile app subscribers of the newspaper brand received a regular coupon of 20 percent off. This discount was applicable for Maasmechelen Village, an outlet center. With the purpose of bringing in more customers to the Maasmechelen Village, the newspaper extended this 20 percent off coupon for physical newspaper subscribers as well.
Not only that, but this Phygital marketing campaign by Het Belang van Limburg was also promoted through the newspaper, Sjiek magazine, the brand’s website, and Facebook advertising.  
 

Some important components from this Imazecoupon campaign include:

• For validation of the coupon, Imazecoupon arranged new physical validation stamps.
• There is no need to install any software for the validation stamps to function.
• The coupons and physical validation stamps will work on any smartphone with a touchscreen.
• The validation stamps are very secure and they are uniquely available in different locations for users’ convenience.